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Email Open Rates: Get a Bigger Slice of the Pie

We were at our favorite pizza joint recently, and while waiting for our pie, we got to talking to the owner about email marketing. Hey, you can talk about what ever you want when it’s your turn to...

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Email Open Rates On Smartphones Are Soaring! [Infographic]

Email open rates on smartphones are soaring. Is your email optimized for mobile devices? The post Email Open Rates On Smartphones Are Soaring! [Infographic] appeared first on VerticalResponse.

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4 Easy Ways to Improve Your Email Marketing

Taking a little bit of time to make just a few changes to your email marketing can get you big results in engagement, and it’s all about engagement, right? The best way to understand how engaged your...

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Yikes! When Mistakes Happen in Your Email Marketing…

Mistakes happen. We’ve all been there, we’re only human right? When it comes to email marketing everyone, including the big guys, has a slip up every now and then. When this happens don’t panic! Here...

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After the Email Send: 4 Ways to Reel in Sales

You’ve spend hours coming up with clever content and a great promotion to share with your email subscribers. With all the writing, designing and testing out of the way, it feels fantastic to click...

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3 Reasons Why Emails Don’t Get Opened

Email marketing isn’t an exact science and continuously testing how to best capture the interest of our readers is a common practice. We’re always looking for ways to improve copy, design, headlines,...

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Increase Your Email Opens with Preheader Text

There are many factors that go into an email open rate; time of send, age of your list and of course your subject line. Using preheader text can help get more people to open your emails and read your...

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5 ways to get more people to read your emails

Wouldn’t it be nice if your customers or clients read every email you sent? It would be amazing, right? Well, we’re here to help. There are dozens of reasons for emails to go unread. Your customers are...

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Be an Email Marketing Superhero and Get a 30% Lift

When you create and send an email campaign, you can expect to see an average open rate of 20-40% depending on your industry (source: Epsilon Email Benchmark Report). That’s nice, but averages are,...

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